Privacy Policy

We appreciate the trust our customers have placed in Rural King for more than 55 years, and we are committed to respecting your privacy rights and personal information. This Privacy Policy, last updated on September 24, 2015, describes the information Firearms Supply Online , LLC (“we” or “our”) collects from visitors to our website, (“Website”) and from Website and Firearms Supply Online customers (visitors and customers are referred to in this Privacy Policy as “you” or “your”) and it explains how we use that information.


  • Information we collect from you
  • How we use the information we collect
  • Information we share with others and your privacy rights
  • Your choices about how we communicate with you
  • Cookies and pixel tags
  • Your email and how we use it
  • Links to third party websites
  • Reviewing and updating your information
  • Privacy of children
  • Security
  • Changes to this Privacy Policy
  • Customer service
  • Contact us

Information we collect from you

We may collect information (including your name, address, telephone number, email address, device location, transaction information, credit card information, and/or your birthday, individually and collectively “Information”) from you in any or all of the following ways: when you place an order on our Website, when you make a purchase at Firearms Supply Online (although we do not require personal information such as your name, address, or telephone number as a condition to accepting payment by a credit card or debit card), when you apply for a license for hunting, fishing, or firearms, when you view products on our Website, when you return or exchange any item you purchase, receive a gift package, create an account on the Website, sign up for email updates, or enter a contest or sweepstakes we sponsor, when you are referred to us through a marketing promotion or by another customer, when you participate in a marketing survey, promotion or event, or when you obtain.
We maintain Information, along with a record of your purchases, any exchanges or returns, and the redemption of any gift certificates or coupons, in a secure database. We may combine the Information with other data and information we receive about you from third parties. We also gather information about how visitors navigate through our Website by using click stream data gathered with “cookies” and other online tools such as “pixel tags”.

How we use the Information we collect

To continue the outstanding service Rural King has provided its customers for more than 55 years, we collect Information that allows us to deliver the best possible customer experience, and we use that Information to process and track your online orders and purchases, to provide any services that you request or that are used to fulfill an order (including shipping, delivery and setup options that are provided by third parties), to send you promotional offers we believe will be of interest to you or to your family, to send you email updates, to identify your product and service preferences, to customize communications with you, to provide information concerning product recalls of any products you have purchased, to improve or expand the selection of products we offer, and to enhance the level of customer service we provide.

Information we share with others and your privacy rights

We contract with third parties to provide certain services to our customers, which include, or may include, shipping, name and address confirmation, email distribution, third party advertising, management of promotions, market research, and payment processing. We provide such third parties only the information they require to perform their contracted services, and we establish and maintain our business relationships with each based upon the requirement that your privacy is respected and protected. From time to time we may make our customer list (names and addresses) and general shopping activity available to third parties whose products or services we believe will be of interest to you, provided that each such third party agrees to respect and protect your privacy as we do. We do not share email addresses for this purpose. If you do not want to receive mailings from any third party and prefer that we not share any of your Information with any third party, please unsubscribe to opt out. In some circumstances, where we are required to do so by law or by court order, we may disclose Information to a government agency, and we may also provide Information to third parties offering fraud protection or identity theft services. We also reserve the right, as we deem necessary, to use Information to protect the rights, property, and safety of our stores, our company, our customers, our employees or others, and to prevent harm or loss in connection with any suspected or actual unlawful activity.

Your choices about how we communicate with you

You may choose the type of information you receive from us. If you prefer not to receive mailings or email updates from us, please contact us at our address below. You can also unsubscribe from our email updates by using the link provided at the bottom of each email message we send you.
If you do not want to receive email or mailed communications from us, please write to us at the following address, making sure that you provide us with your exact name and address, or use the “Unsubscribe” link at the bottom of your e-mail: